The "traditional" approach for compensating ad agencies was most favored by:

Name: The "traditional" approach for compensating ad agencies was most favored by:
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The "traditional" approach for compensating ad agencies, which involves paying agencies a commission based on the amount of media space or time purchased, was most favored by large producers and national intermediaries. This approach was commonly used throughout the 20th century, but has since declined in popularity.

The "Traditional" Approach for Compensating Ad Agencies Was Most Favored