Which of the following statements about advertising agencies is FALSE?
A) The advertising agency gets a 15 percent commission on local rate but not on national rates.
B) Many advertisers refuse to work with an agency that handles competing accounts.
C) Some full-service agencies handle their clients' overall marketing strategy planning.
D) A number of advertisers now grade the work done by their agencies and the agencies' pay depends on the grade.
E) None of the above is false.
Correct Answer:
Verified
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