Sales promotion for frequently purchased consumer products usually has to change in mature markets. Why is this the case?

Question

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All of the above reasons contribute to the need for sales promotion to change in mature markets. As consumers become more price-sensitive and face increased competition from dealer brands, sales promotions are necessary to overcome price resistance and maintain brand loyalty. Additionally, limitations on shelf space in retail stores may restrict the availability of certain products, making sales promotion important for maintaining a brand's presence and encouraging purchase.

Sales Promotion for Frequently Purchased Consumer Products Usually Has to Change