Trade shows are a sales promotion device usually aimed at promoting products or services to:

Question

Quizplus · Accepted Answer

Trade shows are typically designed to promote products or services to business or industrial customers, rather than individual consumers or a firm's own employees. While trade shows may be attended by a range of stakeholders, including firm employees, the primary aim is to attract potential customers and partners from the industry.

Trade Shows Are a Sales Promotion Device Usually Aimed at Promoting