Which of the following types of dimensions would be the most important if one were particularly interested in why some target market was likely to buy a particular brand within a product-market?
A) Primary dimensions
B) Secondary dimensions
C) Qualifying dimensions
D) Determining dimensions
E) Both A and C above.

Question

Quizplus · Accepted Answer

Determining dimensions are the most important dimensions for understanding why a target market is likely to buy a particular brand within a product-market. Determining dimensions are the key attributes or features that drive a customer's final decision to purchase a specific product or service. They help to differentiate one brand from another and are most closely related to the customer's needs and preferences. Primary dimensions refer to the basic features and benefits that customers expect from a product, while qualifying dimensions are those features that a customer considers before making a purchase but are not key drivers of their decision. Secondary dimensions are important but not as critical as determining dimensions in driving a customer's purchase decision.

Which of the Following Types of Dimensions Would Be the Most