"Positioning" is a marketing management aid which refers to:
A) a product's ability to provide both immediate satisfaction and social responsibility.
B) how customers think about proposed and/or present brands in a market.
C) a firm's ability to distribute products through intermediaries who are in the right position to reach target customers.
D) how a firm approaches customer relationship management.
E) all of the above.

Question

Quizplus · Accepted Answer

Positioning refers to how customers perceive brands in the market, and how the company can create a distinct image or identity for its products in the minds of consumers. Options A, C, and D are related to other marketing concepts but not specifically to positioning.

"Positioning" Is a Marketing Management Aid Which Refers To