Which of the following statements is True regarding positioning?
A) Positioning refers to how managers think about proposed or present brands in a market.
B) Positioning issues are not important when competitors in a market appear to be very similar.
C) Usually, the positions of products are related to six or seven product features that are important to product managers.
D) None of the above.
Correct Answer:
Verified
Q265: "Positioning":
A) applies to new products-but not existing
Q265: Ford Motor Co. asks members of its
Q266: When doing "positioning," a marketing manager should:
A)
Q270: "Positioning" is a marketing management aid which
Q271: "Positioning":
A) involves a packaged-goods manufacturer's attempt to
Q272: Which of the following statements about positioning
Q273: "Positioning" might cause a marketing manager to:
A)
Q281: When PepsiCo asked its advertising agency to
Q282: When a company provides its advertising agency
Q283: Positioning analysis
A) helps managers understand the actual
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