_____ is a type of innovative product that requires customers adopting the innovation to significantly change their behavior.
A) Fad innovation
B) Dynamically continuous innovation
C) Discontinuous innovation
D) Continuous innovation
E) Behavior-change innovation

Question

Quizplus · Accepted Answer

Discontinuous innovation is a type of innovative product that requires customers to significantly change their behavior. It represents a significant shift in technology, product design or service delivery and requires a high degree of learning and adaptation by the consumer. Examples include the shift from vinyl records to CDs or digital music, or the introduction of the first smartphones.

_____ Is a Type of Innovative Product That Requires Customers