Which of the following gives the correct order of the steps in the new-product development process?
A) Screening, idea generation, idea evaluation, development, commercialization
B) Idea generation, screening, idea evaluation, development, commercialization
C) Idea generation, idea evaluation, development, screening, commercialization
D) Development, idea generation, screening, commercialization, idea evaluation
E) Commercialization, idea generation, idea evaluation, screening, development

Question

Quizplus · Accepted Answer

The correct order of the steps in the new-product development process is idea generation, screening, idea evaluation, development, and commercialization. This is because first, ideas are generated, then those that seem promising are screened to select the best ones. These ideas are then evaluated further to determine if they are feasible and profitable. Next, the chosen idea is developed into a tangible product or service. Finally, the product is launched and marketed to the public through commercialization. Option B correctly follows this sequence.

Which of the Following Gives the Correct Order of the Steps