Concerning the product life cycle:
A) profits and sales begin to decline in the maturity stage.
B) individual products may enter and leave the market at any stage.
C) a successful introduction almost guarantees that the product will remain a success over the life cycle.
D) phasing out a dying product is not a strategy.
E) None of these alternatives is true.

Question

Quizplus · Accepted Answer

Individual products can enter and leave the market at any stage of the product life cycle, as the cycle is a general framework and not a strict rule for every product.

Concerning the Product Life Cycle