A new product idea is more likely to move quickly through the early stages of the product life cycle when:
A) the product is easy to use.
B) the product is compatible with the values and experiences of target customers.
C) the product can be given a trial.
D) the product's advantages are easy to communicate.
E) All of these alternatives are correct.

Question

Quizplus · Accepted Answer

All of these factors contribute to the success of a new product in the early stages of the product life cycle. The product's ease of use, compatibility with target customers' values and experiences, ability to be tested through trials, and advantages being easily communicated are all important in generating early adoption and momentum for a new product.

A New Product Idea Is More Likely to Move Quickly