New products that are minor variations on existing products, and which require no change to consumer behavior, are called _____.
A) fads
B) new products
C) second movers
D) discontinuous innovation
E) continuous innovations

Question

Quizplus · Accepted Answer

Continuous innovations are minor variations on existing products that require no change in consumer behavior. Fads, second movers, and discontinuous innovations all refer to different types of products and innovation strategies.

New Products That Are Minor Variations on Existing Products, and Which