Which of the following is a common cause of new product failures?
A) The product fails to offer the customer a unique benefit.
B) The company tries to follow an organized new-product development process-rather than using a faster and more spontaneous, "race-to-market" approach.
C) The managers worry too much about the competition.
D) The company delays putting the product on the market until it develops a complete marketing plan.
E) All of these are common causes of new product failures.

Question

Quizplus · Accepted Answer

Products that fail to offer unique benefits often struggle to compete in the market and attract customers, leading to failure.

Which of the Following Is a Common Cause of New