Question 1

The city of St. Louis is encouraging its residents to drink tap water instead of filling its landfills with plastic water bottles, even though some consumers prefer the convenience of plastic water bottles. This is an example of:

Accepted Answer

The micro-macro dilemma refers to a situation where what is good for some individuals or companies in the short term (in this case, the convenience of using plastic water bottles) is not necessarily good for society as a whole in the long term (due to the environmental impact of plastic waste). The city of St. Louis's encouragement to drink tap water addresses this dilemma by promoting a practice that is more sustainable and beneficial for the community and environment, even if it might not align with individual preferences for convenience.

Question 2

In the American Marketing Association's Statement of Ethics, which ethical value stresses a firm's attempts to balance the needs of its buyers with the interests of sellers?

Accepted Answer

The ethical value that stresses a firm's attempts to balance the needs of its buyers with the interests of sellers is fairness. The American Marketing Association's Statement of Ethics defines fairness as striving "to be just and equitable in dealings with stakeholders." This includes balancing the interests of buyers and sellers to ensure that transactions are mutually beneficial and conducted in good faith.

Question 3

Which of the following statements is True regarding social responsibility in marketing?

Accepted Answer

Being socially responsible can sometimes conflict with a firm's profit goal as it may result in additional costs and potentially lower profits in the short term. However, being socially responsible can benefit the company in the long term by enhancing its reputation and customer loyalty.

Question 4

A marketing manager made a speech in which he described his organization as having "really embraced the marketing concept over ten years ago." A critic in the audience argued that the manager didn't understand the "socially conscious" view of the marketing concept. Given the critic's argument, the marketing manager may work for:

Accepted Answer

The answer of A marketing manager made a speech in...

Question 5

The fact that many Americans want the convenience of driving gas-guzzling trucks and sport utility vehicles-which also contribute disproportionately to pollution and global warming-is an example of

Accepted Answer

The micro-macro dilemma refers to a situation where what is good for some individuals or companies in the short term (in this case, the convenience and preference for driving gas-guzzling trucks and SUVs) is harmful to society in the long term (due to increased pollution and contribution to global warming). This scenario exemplifies the conflict between individual or micro-level desires and the broader or macro-level impacts on society.

Question 6

Which of the following is the BEST example of the micro-macro dilemma?

Accepted Answer

The high performance of cars may be enjoyed by the driver, but their danger to others is a macro-level concern. This dilemma highlights the conflict between individual desires and societal costs. The other options either do not involve conflicting interests or do not illustrate the micro-macro dilemma as clearly.

Question 7

These are the moral standards that guide marketing decisions and actions.

Accepted Answer

The moral standards that guide marketing decisions and actions are referred to as marketing ethics. This includes principles such as honesty, transparency, fairness, and responsibility in advertising and other promotional activities. While civil laws and macro/micro dilemmas may also affect marketing decisions, they do not encompass the broader ethical considerations that must be taken into account.

Question 8

Which of the following is an example of the "micro-macro dilemma?"

Accepted Answer

The use of non-recyclable plastic containers by the restaurant owner is an example of micro-level decision-making that has negative consequences at the macro-level. The accumulation of non-biodegradable waste from such decisions can have serious environmental consequences, affecting not just the local community but also the planet as a whole.

Question 9

Which of the following is NOT an example of the micro-macro dilemma?

Accepted Answer

None of the options mentioned in this statement involve a trade-off between the individual and society or between the small-scale and large-scale effects of a behavior or decision. Option B is about an internal conflict faced by an individual, which is not related to the micro-macro dilemma.

Question 10

In the American Marketing Association's Statement of Ethics, which ethical value stresses a firm's attempts to recognize the basic human dignity of its customers?

Accepted Answer

The ethical value that stresses a firm's attempts to recognize the basic human dignity of its customers is Respect. This is reflected in the American Marketing Association's Statement of Ethics, which emphasizes the importance of treating customers with respect in all marketing activities, including advertising, promotion, and selling. The other ethical values listed in the question (Citizenship, Honesty, Openness, and Responsibility) are also important, but they are focused on different aspects of ethical marketing behavior.

Question 11

Which of the following criticisms focuses most directly on a macro view of marketing, rather than a micro view?

Accepted Answer

The criticism that marketing exploits the poor and uneducated is focused on the larger societal impacts of marketing, rather than specific issues related to individual products or sales tactics (micro view). This is a macro view of marketing.

Question 12

Concerning marketing ethics:

Accepted Answer

All of the given options are correct when it comes to marketing ethics. Individuals do develop moral standards based on their own values, opinions about what is right or wrong may vary from society to society, it is expected for most businesspeople to be fair and honest, and marketing ethics has both supporters and critics.

Question 13

Which of the following is an example of the micro-macro dilemma?

Accepted Answer

The micro-macro dilemma refers to situations where what is beneficial at a smaller scale or individual level can have negative consequences at a larger, societal level. All of the options presented in the question fit this definition and are, thus, examples of the micro-macro dilemma.

Question 14

____ refers to a firm's obligation to improve its positive effects on society and reduce its negative effects.

Accepted Answer

The definition provided in the question perfectly matches the concept of social responsibility, which refers to a business's voluntary actions to improve its impact on society and the environment, beyond legal and ethical obligations. A is not correct because nonprofit orientation is a business model adopted by organizations that focus on social causes, but it's not related to the question's definition. B is not correct because the micro-macro dilemma is a theoretical issue that arises when considering the effects of marketing decisions on both individual consumers and society as a whole. C is not correct because marketing ethics deal with moral principles and values that guide marketing decisions, not necessarily related to social responsibility. D is not correct because legal obligations refer only to what a company is required by law to do, while social responsibility goes beyond that.

Question 15

Which of the following is the BEST example of the micro-macro dilemma?

Accepted Answer

The micro-macro dilemma refers to a situation where what is good or convenient at an individual (micro) level leads to negative outcomes at the societal or environmental (macro) level. The example of paper cups being convenient (micro benefit) but contributing to litter (macro problem) perfectly illustrates this dilemma.

Question 16

Trying to balance the interests of people who want to drink beer and the dangers of drunk driving is an example of:

Accepted Answer

The macro-micro dilemma refers to the challenge of balancing societal and individual interests in marketing decisions. In this case, the societal interest is to reduce drunk driving, while the individual interest is to be able to drink beer. Balancing these interests requires considering both the broader social implications of marketing alcohol and the desires and needs of individual consumers, which can be a difficult challenge.

Quiz 1: Marketings Value to Consumers, Firms, and Society

The city of St. Louis is encouraging its residents to drink tap water instead of filling its landfills with plastic water bottles, even though some consumers prefer the convenience of plastic water bottles. This is an example of:

In the American Marketing Association's Statement of Ethics, which ethical value stresses a firm's attempts to balance the needs of its buyers with the interests of sellers?

Which of the following statements is True regarding social responsibility in marketing?

The fact that many Americans want the convenience of driving gas-guzzling trucks and sport utility vehicles-which also contribute disproportionately to pollution and global warming-is an example of

Which of the following is the BEST example of the micro-macro dilemma?

These are the moral standards that guide marketing decisions and actions.

Which of the following is an example of the "micro-macro dilemma?"

Which of the following is NOT an example of the micro-macro dilemma?

In the American Marketing Association's Statement of Ethics, which ethical value stresses a firm's attempts to recognize the basic human dignity of its customers?

Which of the following criticisms focuses most directly on a macro view of marketing, rather than a micro view?

Concerning marketing ethics:

Which of the following is an example of the micro-macro dilemma?

____ refers to a firm's obligation to improve its positive effects on society and reduce its negative effects.

Which of the following is the BEST example of the micro-macro dilemma?

Trying to balance the interests of people who want to drink beer and the dangers of drunk driving is an example of: