Mike wanted to build a bowling alley in Canada.Market research shows that Western Canadians enjoy bowling and similar pastimes significantly more than those in Eastern Canada.By locating his alley in the Western province of Alberta,Mike used a _____ segmentation strategy.
A)post hoc
B)mass market
C)psychographic
D)geodemographic

Question

Quizplus · Accepted Answer

Geodemographic segmentation is a strategy that divides markets into smaller homogeneous groups based on geographic location, demographics, and lifestyle characteristics. In this case, Mike used geodemographic segmentation by targeting Western Canada, where people have a strong inclination towards bowling and similar pastimes.

Mike Wanted to Build a Bowling Alley in Canada