In the context of geodemographic segmentation,which of the following is true of the Nielsen PRIZM system?
A)It provides information about the number of establishments,sales volume,and number of employees in each industry broken down by geographic area.
B)It is used to position products by focusing on their superiority to competitive products based on one or more attributes.
C)It is a visual depiction of customer perceptions of competitive products,brands,or models.
D)It includes maps of different areas that rank neighborhoods on their potential to purchase specific products and services.

Question

Quizplus · Accepted Answer

The Nielsen PRIZM system includes maps of different areas that rank neighborhoods on their potential to purchase specific products and services, thus making it a useful tool for geodemographic segmentation. Option A pertains to an industry analysis, option B to product positioning, and option C to perceptual mapping, none of which are directly related to geodemographic segmentation.

In the Context of Geodemographic Segmentation,which of the Following Is