Identify the correct statement about culture in the context of consumer behavior.
A)Cultural antecedents affect everyday behavior and are determinants of certain aspects of consumer behavior.
B)Absence of empirical evidence suggests that culture cannot predict consumer behavior.
C)Marketing managers should avoid adapting their marketing mix to cultural values as they lead to biases.
D)Cultural values of a domestic market are bound to remain uniform in the global market as well.

Question

Quizplus · Accepted Answer

Cultural antecedents have a significant impact on consumer behavior and are determinants of certain aspects of it. They shape preferences, attitudes, and habits related to consumption. Thus, understanding cultural factors is crucial for marketers to design effective strategies and fulfill consumer needs.

Identify the Correct Statement About Culture in the Context of Consumer