Which of the following is a reason for family life cycle to be considered a useful way of classifying and segmenting certain markets?
A)It combines trends in earning power with demands placed on income.
B)It provides the dimension of social class as a significant predictor of patterns.
C)It combines prepurchase expectations with postpurchase satisfaction levels.
D)It predicts situational influences according to every family's needs and wants.

Question

Quizplus · Accepted Answer

The family life cycle takes into account the changes in earning power and demands placed on income that occur as families progress through different stages. This makes it a useful way to segment markets based on the financial needs of families at different stages.

Which of the Following Is a Reason for Family Life