Question 1

_____ is the most common type of consumer decision process,and it is seen in operation in the way consumers purchase most packaged goods.
A)Limited decision making
B)Extensive decision making
C)Routine decision making
D)Alternative evaluation

Accepted Answer

Routine decision making is the most common type of consumer decision process, where consumers make frequent, low-risk purchases of familiar products with little or no research or deliberation. This is typically seen in the way consumers purchase most packaged goods, such as food, beverages, and household items. Limited decision making and extensive decision making are more involved processes that occur when consumers are buying unfamiliar, expensive, or high-risk products. Alternative evaluation is a step in the decision-making process where consumers compare and weigh different options.

Question 2

An article in a local newspaper ranks the facilities of nursing homes in the immediate neighborhood on the basis of cleanliness,staff-patient ratio,on-staff care providers,and other key determinants.This article would be a typical example of a(n)_____ source of information.
A)marketing
B)social
C)experiential
D)public

Accepted Answer

The article in the local newspaper that ranks the facilities of nursing homes in the immediate neighborhood on the basis of cleanliness, staff-patient ratio, on-staff care providers, and other key determinants would be a typical example of a public source of information. This is because the information is being disseminated to the public at large and is not specific to any particular individual or group.

Question 3

_____ can be defined as the desire to become everything one is capable of becoming.
A)Physiological needs
B)Self-actualization needs
C)Esteem needs
D)Belongingness and love needs

Accepted Answer

The definition given in the question best aligns with self-actualization needs, which are the highest level of needs according to Maslow's hierarchy of needs. Maslow believed that only when lower-level needs (such as physiological and belongingness needs) were met, could individuals strive towards self-actualization, which involves realizing one's full potential and achieving personal growth.

Question 4

Which of the following sources of information regarding a purchase decision includes factors such as advertising,salespeople,dealers,packaging,and displays?
A)Internal source
B)Group source
C)Marketing source
D)Public source

Accepted Answer

This source of information is known as marketing source, which means any stimulus created by marketers (including advertising, salespeople, dealers, packaging, and displays) to influence the customer's decision-making process. Internal sources refer to information from the customer's own memory and experience, group sources are information obtained from family, friends or acquaintances, and public sources are information from mass media, consumer reports or governmental agencies.

Question 5

An advertisement for a Fast Rationale Emergency Dialer states,"In a life-threatening emergency,73 percent of people misdial 911." In terms of Maslow's hierarchy,this advertisement was designed to appeal to a consumer's _____.
A)social needs
B)esteem needs
C)safety needs
D)self-actualization needs

Accepted Answer

The advertisement is appealing to the safety needs of consumers by highlighting the fact that a high percentage of people misdialing 911 could lead to further danger in a life-threatening emergency situation.

Question 6

Which of the following is an example of a marketing source of information for making a purchase decision?
A)An advertisement for a brand of macaroni and cheese
B)Previous experience with a car brand
C)An independent movie review
D)A friend's review of a brand of doughnuts

Accepted Answer

An advertisement is a marketing source of information, as it is created and distributed by a company with the intention of promoting their product or service. The other options are not marketing sources of information; previous experience and friend's reviews are personal experiences, and an independent movie review is an opinion from a third party not associated with marketing the product.

Question 7

The starting point in the buying process involves the:
A)recognition of an unsatisfied need by the consumer.
B)collection of information by the consumer for the purchase.
C)segregation of pending purchase decisions of the consumer.
D)evaluation of alternatives based on what the consumer has already learnt.

Accepted Answer

The recognition of an unsatisfied need by the consumer is the first step in the buying process. It is only after acknowledging a need that the consumer becomes motivated to seek information, evaluate alternatives, and make a purchase decision.

Question 8

Robert is in the printing business and needs to buy a ream of printer paper for his old printer in order to meet extensive demand this season.For Robert,the purchase of printer paper requires _____ decision making.
A)selective
B)limited
C)extensive
D)routine

Accepted Answer

Buying printer paper for a business that requires regular printing is a routine decision as it is a recurring need and Robert is likely familiar with the brand and type of paper he needs.

Question 9

After an intense workout at the gym,Tim feels famished.On his way home,he stops to buy a burger and fries from a fast-food shop.Which of the following factors influenced Tim's recognition of a need?
A)Internal stimuli
B)External stimuli
C)Task features
D)Social features

Accepted Answer

The intense workout increased Tim's hunger, an internal physiological state, leading him to recognize the need for food.

Question 10

According to Abraham Maslow,the satisfaction of the _____ needs is only possible after the satisfaction of all the needs lower in the hierarchy.
A)physiological
B)self-actualization
C)belongingness and love
D)esteem

Accepted Answer

According to Maslow's hierarchy of needs, self-actualization needs are at the top of the hierarchy and can only be achieved once all lower needs (physiological needs, safety needs, belongingness and love needs, and esteem needs) have been satisfactorily met. Therefore, choice B (self-actualization) is the answer.

Question 11

According to Maslow's hierarchy,which of the following statements is true of belongingness and love needs?
A)They consist of the primary needs of the human body.
B)Nonsatisfaction of these needs tends to affect mental health.
C)They tend to dominate when all other needs are unsatisfied.
D)They correspond to the quasi-physical needs of safety and physiology.

Accepted Answer

Belongingness and love needs are the third level of needs in Maslow's hierarchy, after physiological and safety needs. These needs refer to the desire for love and affection and the need to belong to a group. Non-satisfaction of these needs can result in mental health issues such as loneliness and depression. Therefore, choice B is the correct answer. Choices A, C, and D are incorrect because they do not accurately describe belongingness and love needs.

Question 12

Robert,who needs a new car,has been looking at several automobile magazines and websites to find a model that he can afford.He has also been asking his friends whether they know of places that offer good deals on cars.Robert is currently in which stage of the decision-making process?
A)Purchase decision
B)Postpurchase evaluation
C)Need recognition
D)Alternative search

Accepted Answer

Robert is currently in the alternative search stage of the decision-making process. He is actively seeking information on different car models, prices, and deals, which is characteristic of this stage. Options A and B, purchase decision and post-purchase evaluation, respectively, occur after a decision has been made and a product has been purchased. Option C, need recognition, is the first stage of the decision-making process and occurs when a consumer recognizes a need or desire for a particular product.

Question 13

According to Maslow's hierarchy,_____ will dominate when all needs are unsatisfied,and in such situations,none of the other needs will serve as a basis for motivation.
A)physiological needs
B)safety needs
C)esteem needs
D)self-actualization needs

Accepted Answer

According to Maslow's hierarchy, physiological needs such as food, shelter, and water form the base of the pyramid and are the most fundamental needs. When all needs are unsatisfied, the individual's primary motivation will be to fulfill these physiological needs. Thus, physiological needs will dominate in such situations, and none of the other needs will serve as a basis for motivation.

Question 14

If a previously acceptable product for satisfying a consumer need is remembered,and the consumer bases the particular purchase decision on it with little or no additional information search or evaluation,then the source of information can be best described as a(n)_____.
A)internal source
B)group source
C)marketing source
D)public source

Accepted Answer

This is because the consumer is relying on their own memory and past experiences with the product to make the purchase decision, rather than seeking out new information from external sources.

Question 15

Which of the following statements is true of group sources of information for purchase decisions?
A)They are obtained from a consumer's past experiences based on consumer groupthink and recall.
B)They are conveyed through promotional activities by marketing managers advertising groups.
C)They involve face-to-face conversations and social media.
D)They involve handling,examining,and using a product as a group.

Accepted Answer

Group sources of information for purchase decisions include face-to-face conversations and social media where consumers can seek advice and opinions from friends or online communities. Options A, B, and D do not accurately reflect group sources of information.

Question 16

When buying clothes,consumers may shop at several stores and compare a number of different brands and styles before purchasing an item without resorting to a complex analysis of the pros and cons of each brand and style.Identify the type of decision making involved.
A)Extensive decision making
B)Limited decision making
C)Routine decision making
D)Optional decision making

Accepted Answer

Limited decision making is involved when consumers compare several brands and styles without conducting an in-depth analysis, indicating a moderate level of involvement in the purchase.

Question 17

Tracy has always wanted to become a doctor.She believes that her life's true calling is to help others and save lives.Tracy works two part-time jobs to pay for medical school.According to Maslow's hierarchy of needs theory,which of the following gives Tracy her drive and focus?
A)Physiological needs
B)Self-dissonance needs
C)Safety needs
D)Self-actualization needs

Accepted Answer

Maslow's hierarchy of needs theory suggests that once basic physiological and safety needs are met, individuals are motivated by higher needs such as self-actualization needs, which refer to the desire to reach one's full potential and fulfill one's life's purpose. In Tracy's case, her desire to become a doctor and help others indicates that she is striving towards self-actualization.

Question 18

On her way home from work,Shelby sees an ice cream stand and immediately feels a craving for some ice cream.She pulls over to buy a hot fudge sundae.Which of the following factors influenced her purchasing decision?
A)Social features
B)Reference groups
C)External stimuli
D)Task features

Accepted Answer

In this scenario, external stimuli influenced Shelby's purchase decision. Seeing the ice cream stand triggered her craving for ice cream and led to her decision to purchase a hot fudge sundae. Social features, reference groups, and task features are not relevant in this specific scenario.

Question 19

For which of the following purchases would a consumer most likely engage in routine decision making?
A)Purchase of a new entertainment center
B)Purchase of a Snickers bar each afternoon as a snack
C)Hiring of a contractor to build a car deck
D)Purchase of a pedigree Golden Retriever puppy

Accepted Answer

Routine decision making occurs when a consumer has purchased a product many times before and therefore does not require much consideration or research. Buying a Snickers bar every afternoon is likely a habitual purchase and falls under this category. The other options require more consideration and research, such as comparing prices, features, and quality, resulting in a complex or extensive decision-making process.

Question 20

After a long run,Libby feels like buying something cool and refreshing to drink.Libby is currently in which stage of the consumer decision-making process?
A)Alternative evaluation
B)Alternative search
C)Need recognition
D)Purchase decision

Accepted Answer

Libby is currently recognizing her need for a cool and refreshing drink after a long run. This indicates that she is in the "need recognition" stage of the consumer decision-making process.

Quiz 3: Consumer Behavior

_____ is the most common type of consumer decision process,and it is seen in operation in the way consumers purchase most packaged goods.

An article in a local newspaper ranks the facilities of nursing homes in the immediate neighborhood on the basis of cleanliness,staff-patient ratio,on-staff care providers,and other key determinants.This article would be a typical example of a(n) _____ source of information.

_____ can be defined as the desire to become everything one is capable of becoming.

Which of the following sources of information regarding a purchase decision includes factors such as advertising,salespeople,dealers,packaging,and displays?

An advertisement for a Fast Rationale Emergency Dialer states,"In a life-threatening emergency,73 percent of people misdial 911." In terms of Maslow's hierarchy,this advertisement was designed to appeal to a consumer's _____.

Which of the following is an example of a marketing source of information for making a purchase decision?

The starting point in the buying process involves the:

Robert is in the printing business and needs to buy a ream of printer paper for his old printer in order to meet extensive demand this season.For Robert,the purchase of printer paper requires _____ decision making.

After an intense workout at the gym,Tim feels famished.On his way home,he stops to buy a burger and fries from a fast-food shop.Which of the following factors influenced Tim's recognition of a need?

According to Abraham Maslow,the satisfaction of the _____ needs is only possible after the satisfaction of all the needs lower in the hierarchy.

According to Maslow's hierarchy,which of the following statements is true of belongingness and love needs?

Robert,who needs a new car,has been looking at several automobile magazines and websites to find a model that he can afford.He has also been asking his friends whether they know of places that offer good deals on cars.Robert is currently in which stage of the decision-making process?

According to Maslow's hierarchy,_____ will dominate when all needs are unsatisfied,and in such situations,none of the other needs will serve as a basis for motivation.

If a previously acceptable product for satisfying a consumer need is remembered,and the consumer bases the particular purchase decision on it with little or no additional information search or evaluation,then the source of information can be best described as a(n) _____.

Which of the following statements is true of group sources of information for purchase decisions?

When buying clothes,consumers may shop at several stores and compare a number of different brands and styles before purchasing an item without resorting to a complex analysis of the pros and cons of each brand and style.Identify the type of decision making involved.

Tracy has always wanted to become a doctor.She believes that her life's true calling is to help others and save lives.Tracy works two part-time jobs to pay for medical school.According to Maslow's hierarchy of needs theory,which of the following gives Tracy her drive and focus?

On her way home from work,Shelby sees an ice cream stand and immediately feels a craving for some ice cream.She pulls over to buy a hot fudge sundae.Which of the following factors influenced her purchasing decision?

For which of the following purchases would a consumer most likely engage in routine decision making?

After a long run,Libby feels like buying something cool and refreshing to drink.Libby is currently in which stage of the consumer decision-making process?