Question 1

Which one of the following is not one of the three levels of environmental analysis?

Accepted Answer

All three levels of environmental analysis are task environment, competitive or industry environment, and general environment. Therefore, D is not the correct answer.

Question 2

Which of the following follows the monitoring stage in the environmental analysis?

Accepted Answer

The answer of Which of the following follows the monitoring...

Question 3

David Blake has taken the position that we ought to incorporate which of the following into every operating manager's job?

Accepted Answer

David Blake advocates for the inclusion of public affairs in every operating manager's job, emphasizing the importance of managers being aware of and engaged with public issues and policies that affect their organizations.

Question 4

As a management function, which of the following evolved out of isolated company initiatives to handle such diverse activities as community relations, corporate philanthropy, and government affairs?

Accepted Answer

Public affairs evolved out of isolated company initiatives to handle activities such as community relations, corporate philanthropy, and government affairs. Public affairs is a management function that connects the organization with the public and helps manage the organization's reputation and relationship with stakeholders.

Question 5

Which of the following is not one of the four dimensions of external affairs design identified by Miles?

Accepted Answer

The answer of Which of the following is not one...

Question 6

Another name for external affairs strategy is

Accepted Answer

External affairs strategy is often referred to as public affairs strategy as it involves managing the organization's relationship with various stakeholders in the external environment such as customers, government, media, and the general public. The strategy aims to improve the organization's reputation, brand image, and overall business goals by engaging with stakeholders effectively.

Question 7

The modern view of a public affairs department is clearly one in which

Accepted Answer

The modern view of a public affairs department stresses the management function. This includes managing relationships with stakeholders, overseeing corporate communications, and monitoring the reputation of the organization. While public relations and customer relations may be included in these functions, they are not the sole focus of a public affairs department. Corporate philanthropy, while important, is not a defining characteristic of a public affairs department.

Question 8

Which of the following is not one of the four primary reasons that public affairs blossomed in the 1960s?

Accepted Answer

All three options A, B, and C are the primary reasons why public affairs blossomed in the 1960s. Therefore, none of them is not a primary reason.

Question 9

Which of the following is not a components of the social audit?

Accepted Answer

All three components mentioned - Identification, Measurement, and Monitoring - are essential components of social audit. There is no component missing from the list given. Hence, option D is the correct answer.

Question 10

The trend towards public affairs benchmarking had its origins in

Accepted Answer

The trend towards public affairs benchmarking originated from the total quality movement, which emphasized the need for continuous improvement and benchmarking against industry best practices. This approach was then applied to public affairs as a way to measure and improve the effectiveness of corporate advocacy efforts.

Quiz 4: Strategic Management and Corporate Public Affairs