Chinua is making a brochure to explain to customers the benefits of having their hot water heaters flushed every year. Which of the following will make the brochure more persuasive?
A) Use the I-voice to convey his expertise.
B) Dismiss any objections that customers might have.
C) Use formatting to make each benefit stand out.
D) Include national statistics about hot water heaters.
E) Try to make people feel guilty for not maintaining their heaters.

Question

Quizplus · Accepted Answer

Using formatting to make each benefit stand out will help grab customers' attention and make the information easier to read and comprehend. This will also make the brochure more visually appealing and memorable. The other options, such as using the I-voice to convey expertise or trying to make people feel guilty, may come across as pushy or unprofessional, while dismissing objections or including national statistics may not necessarily make the benefits of flushing hot water heaters more persuasive.

Chinua Is Making a Brochure to Explain to Customers the Benefits