Question 1

What are the benefits and drawbacks of mass sales messages?

Accepted Answer

The answer of What are the benefits and drawbacks of...

Question 2

What is the right tone to use for persuasive messages?

Accepted Answer

The answer of What is the right tone to use...

Question 3

Which of the following is the most expensive media for sending mass sales messages?

Accepted Answer

Hard copy letters are the most expensive media for sending mass sales messages because of the higher cost of printing, paper, envelopes, and postage.

Question 4

Which of the following is a component of the AIDA approach to mass sales messages?

Accepted Answer

AIDA stands for Attention, Interest, Desire, and Action. The approach involves gaining the attention of the audience, generating interest in the product or service being offered, creating a desire for the product or service, and motivating the audience to take action. Therefore, gaining attention is a key component of the AIDA approach, making option A the correct choice. The other options, such as discussing ideas, analyzing deadlines, making announcements, and answering queries, are not explicitly part of the AIDA approach.

Question 5

Why is the FAIR test especially important for reviewing persuasive messages in the post-trust era?

Accepted Answer

The answer of Why is the FAIR test especially important...

Question 6

The AIDA model of mass sales messages is aimed at getting customers to think

Accepted Answer

The AIDA model stands for Attention, Interest, Desire, and Action. The ultimate goal of a mass sales message is to create desire, prompting the customer to want the product or service being offered. Therefore, the best choice is D, "I want this product or service."

Question 7

It is important to ask colleagues to review persuasive messages because persuasive messages

Accepted Answer

Persuasive messages are directed towards people who may resist the ideas, products, or services being presented. Therefore, it is important to have colleagues review the messages to ensure they are effective and will resonate with the intended audience. Collaborating with colleagues can provide different perspectives and insights to create a more compelling message.

Question 8

How can you increase your own credibility when writing persuasive messages in the post-trust era? Consider what you learned throughout the entire chapter.

Accepted Answer

The answer of How can you increase your own credibility...

Question 9

Sandy is writing a brochure to explain the benefits of buying produce from local farmers at the farmers' market rather than from chain grocery stores. Which of the following is most likely to make her brochure effective?

Accepted Answer

Effective external persuasion messages are personalized,upbeat,positive,and pressure-free.Instead of citing national statistics,they provide statistics or examples from local culture.Stories about local farmers will help readers to see the impact of their purchasing decisions.

Question 10

Describe the AIM planning process for persuasive messages. Explain why it is important.

Accepted Answer

The answer of Describe the AIM planning process for persuasive...

Question 11

What are the various principles of influence as identified by Dr. Robert Cialdini? Describe any two of these principles.

Accepted Answer

The answer of What are the various principles of influence...

Question 12

Describe a strategy that can be used to personalize persuasive messages.

Accepted Answer

The answer of Describe a strategy that can be used...

Question 13

In the model for mass sales messages called AIDA, "D" stands for

Accepted Answer

In the AIDA model, "D" stands for "Desire." This stage focuses on creating a strong emotional connection with the customer and increasing their desire to purchase the product or service being offered. It involves highlighting the benefits of the product and showing how it can fulfill the customer's needs and wants.

Question 14

Chinua is making a brochure to explain to customers the benefits of having their hot water heaters flushed every year. Which of the following will make the brochure more persuasive?

Accepted Answer

Using formatting to make each benefit stand out will help grab customers' attention and make the information easier to read and comprehend. This will also make the brochure more visually appealing and memorable. The other options, such as using the I-voice to convey expertise or trying to make people feel guilty, may come across as pushy or unprofessional, while dismissing objections or including national statistics may not necessarily make the benefits of flushing hot water heaters more persuasive.

Question 15

Discuss the importance of reason and emotion in persuasive messages.

Accepted Answer

The answer of Discuss the importance of reason and emotion...

Question 16

What have you learned in this chapter about how to make external persuasive messages more effective and appealing? Explain the full range of techniques to be used.

Accepted Answer

The answer of What have you learned in this chapter...

Question 17

In business communication, by applying the FAIR test, you can avoid

Accepted Answer

The FAIR test stands for Facts, Access, Impacts, and Respect. It is a tool to help evaluate the ethicality of communication. By applying the test, you can ensure that your communication is based on verifiable facts, provides fair access to information, considers the potential impacts on all parties, and shows respect for everyone involved. The aim of the test is to avoid manipulation, which is a violation of the ethical principle of respect.

Question 18

How are internal and external persuasive messages similar, and how are they different?

Accepted Answer

The answer of How are internal and external persuasive messages...

Quiz 10: Persuasive Messages