The power of the adolescent as a consumer has increased as a result of:

Question

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The power of the adolescent as a consumer has increased due to a combination of factors including the size of the adolescent population, the prevalence of student employment, and the tendency for adolescents to save less than any other age group. As a result, marketers have increasingly targeted the teenage market with advertising and products that appeal to their interests and lifestyles. This has led to a greater influence of adolescents on the economy and a greater importance of their consumption habits.

The Power of the Adolescent as a Consumer Has Increased