________ tools help a company in the execution of the CRM strategy by improving the management of promotional campaigns.

Question

Quizplus · Accepted Answer

Enterprise marketing management tools are specifically designed to help companies manage and track their promotional campaigns, including creating and executing campaigns, analyzing campaign performance, and measuring the ROI of campaigns. These tools are a key component of a comprehensive CRM strategy, and can help companies improve their customer engagement and retention efforts. Business intelligence and sales force automation tools are also important for CRM, but are not specifically designed for campaign management. The customer interaction center and execution management tools are not commonly used terms in the context of CRM.

________ Tools Help a Company in the Execution of the CRM