Joyce will only drink Pepsi, and she feels an emotional attachment to it. That is the brand she was brought up on and is the one she continues to drink every day. Joyce is exhibiting _____.
A) brand loyalty
B) brand leverage
C) brand image
D) brand equity
E) brand bias

Question

Quizplus · Accepted Answer

Consumers who exhibit a positively biased behavior toward a specific brand are exhibiting brand loyalty.

Joyce Will Only Drink Pepsi, and She Feels an Emotional