George has used the same company for his car and home insurance for more than 20 years. Any claim he has made has been handled fairly and quickly. A major hurricane came through his area causing many individuals, including George, and business owners to lose everything. While he was hearing about so many insurance claim nightmares, he knew his company would come through because he trusts this company. George is an example of a(n) _____.
A) repeat purchaser
B) satisfied buyer
C) total buyer
D) committed customer
E) affective customer

Question

Quizplus · Accepted Answer

A committed customer has an emotional attachment to the brand or firm, something like friendship.

George Has Used the Same Company for His Car and Home