Rita is doing her family's grocery shopping and purchases ice cream. She's purchased Blue Bell ice cream before and purchases it again. She's not committed to this brand; it's just that she and her family like it. Which type of nominal decision is this?
A) inconsequential decision
B) indifferent decision
C) automatic decision
D) repeat purchase decision
E) secondary decision

Question

Quizplus · Accepted Answer

In a repeat purchase situation, the consumer believes all brands within a given product category are about the same.

Rita Is Doing Her Family's Grocery Shopping and Purchases Ice