Relative importance of a problem is determined by which of the following?
A) how critical the problem is to the maintenance of the consumer's desired lifestyle
B) how critical the problem is to others
C) the magnitude of the discrepancy between the desired and actual states
D) the magnitude of the discrepancy between the actual self-concept and the ideal self-concept
E) the level of risk associated with the decision process

Question

Quizplus · Accepted Answer

A large discrepancy may exist and the consumer may not proceed to information search because the relative importance of the problem is small.

Relative Importance of a Problem Is Determined by Which of the Following