LaShonda is an African American high school student who lives with her single mother. She is tech savvy, watches BET, and buys brands that are popular with her culture. To which segment of the African American market identified by Yankelovich would LaShonda belong?

Question

Quizplus · Accepted Answer

The Connected Black Teens market segment is teens living at home, with more than half raised by a single parent, who embrace Black media and are tech savvy.

LaShonda Is an African American High School Student Who Lives