To avoid getting inaccurate information from participants of online surveys,marketers learn about customers by observing their behavior using each of the following except:
A) transaction logs that record user activities at a company's Web site
B) cookies that allow a Web site to store data on the user's PC
C) spyware that gathers user information through an Internet connection without the user's knowledge
D) data mining to analyze clickstream data
Correct Answer:
Verified
Q27: What has been the impact of the
Q28: By increasing customer loyalty,EC companies can achieve
Q29: The use of cookies:
A)is one of the
Q30: The ethical issue raised by profiling customers
Q31: The introduction of EC has:
A)decreased customer loyalty
Q33: One problem with Web analytics,Web mining,clickstream data,and
Q34: An Internet merchant can increase its trustworthiness
Q35: Marketing and advertising approaches have evolved from
Q36: Spyware are tiny graphics files embedded in
Q37: A(n)_ is someone whose advice or view
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