As the volume of customers,products,vendors,and information increases,it becomes uneconomical or impossible for customers to consider all relevant information,and available products/services.The practical solution to handling such information overload is:

Question

Quizplus · Accepted Answer

Using software or intelligent agents can help customers filter and sort through large volumes of information, allowing them to find relevant products and services more easily. This is a more practical solution than relying on permission marketing (which may not be effective for all customers), increasing the use of ad agencies (which does not address the issue of information overload), or designing minimalist websites (which may actually make it more difficult for customers to find what they need).

As the Volume of Customers,products,vendors,and Information Increases,it Becomes Uneconomical or Impossible