Question 1

________,such as concerts and videos,can generate tremendous public excitement and bring huge crowds to a Web site.

Accepted Answer

Live Web events, such as concerts or other performances, have the potential to generate a lot of excitement and bring crowds to a website. Webcasting, phone casting, and mobile casting may also be used for this purpose, but live events are often the most effective way to create buzz and draw in large audiences.

Question 2

As the volume of customers,products,vendors,and information increases,it becomes uneconomical or impossible for customers to consider all relevant information,and available products/services.The practical solution to handling such information overload is:

Accepted Answer

Using software or intelligent agents can help customers filter and sort through large volumes of information, allowing them to find relevant products and services more easily. This is a more practical solution than relying on permission marketing (which may not be effective for all customers), increasing the use of ad agencies (which does not address the issue of information overload), or designing minimalist websites (which may actually make it more difficult for customers to find what they need).

Question 3

Which of the following is not a specific method for collecting online data?

Accepted Answer

Phone surveys are not a method for collecting online data as they involve direct communication with customers through a traditional medium, rather than online methods.

Question 4

Which of the following statement about Web mining is false?

Accepted Answer

Web mining does explore customer data to understand their behavior and preferences, but it does not necessarily use this data to predict their interest in other products or services. This falls more under the realm of recommendation systems.

Question 5

The popularity of Apple's iPhone and Application Store has made ________ important to advertisers,who see social networking widgets,restaurant locators,mobile games,and other applications as prime targets.

Accepted Answer

The sentence mentions the importance of mobile games and restaurant locators, which are part of mobile app advertising. Mobile advertising is the most suitable option among the given choices. Stickiness refers to user engagement, while direct marketing and banner ads are not specifically mentioned in the sentence.

Question 6

________ is marketing that treats each customer in a unique way to fit marketing and advertising with the customer's profile and needs.

Accepted Answer

The answer of ________ is marketing that treats each customer...

Question 7

All of the following describe click-through rate except:

Accepted Answer

Click-through rate (CTR) is not a request for data from a web page or a file. It is a metric that measures the success of an online advertising campaign by calculating the ratio of clicks to views. Options A, C, and D are all correct statements about CTR.

Question 8

A(n)________ is a person whose advice or view carries some weight in making a final purchasing decision.

Accepted Answer

The answer of A(n)________ is a person whose advice or...

Question 9

________ is the matching of services,products,and advertising content with individual consumers and their preferences.

Accepted Answer

The answer of ________ is the matching of services,products,and advertising...

Question 10

Banner advertising on Web sites helps trigger a realization that there is a gap between reality and a desired state,which occurs in the ________ stage of the EC purchase decision-making process.

Accepted Answer

The need identification or recognition stage is the first stage in the EC purchase decision-making process where the consumer becomes aware of a need or want. Banner advertising on Web sites can help trigger this realization by presenting the consumer with a product or service that they may not have previously considered or known about. Therefore, the best choice is A.

Question 11

The requirements,preferences,behaviors,and demographic traits of a particular customer is referred to as the ________.

Accepted Answer

The answer of The requirements,preferences,behaviors,and demographic traits of a particular...

Question 12

________ is an advertising network that a B2B company can use as part of its advertising strategy to reach new customers.

Accepted Answer

DoubleClick is a popular advertising network that B2B companies can use to reach new customers. It allows businesses to display their ads across a range of websites and target audiences based on factors such as location and interests. This can help them to increase their brand awareness and generate new leads. Amazon.com is primarily a retail platform and may not be the best choice for B2B advertising. BBB Online is a business directory rather than an advertising network, and WebMonkey is a resource for web developers rather than an advertising platform.

Question 13

What is the key problem that biometric marketing is intended to solve?

Accepted Answer

The key problem that biometric marketing is intended to solve is knowing the identity of the actual shopper. Biometric marketing utilizes unique physical characteristics of an individual, such as fingerprints or facial recognition, to accurately identify a shopper and their personal information. This can help prevent fraud and ensure that marketing efforts are targeted towards the right individual.

Question 14

One of the major challenges of one-to-one advertising is ________,or the flooding of users with junk e-mail,banners,pop-ups,and so on.

Accepted Answer

Spamming refers to the practice of sending unsolicited and irrelevant messages to a large number of people, which can be a major challenge of one-to-one advertising. It can lead to an overwhelming amount of junk emails, banners, pop-ups, and other forms of advertising that can be frustrating and annoying for users.

Question 15

Ways in which user profiles are typically generated by EC businesses include all of the following except:

Accepted Answer

Customer segmentation is a method used to categorize customers into groups based on shared characteristics, but it does not directly generate individual user profiles.

Question 16

How many Apple Application Store downloads were made by users in the five months spanning July 2008 to December 2008?

Accepted Answer

This was a significant period for the launch of the App Store, and it was estimated that around 100 million downloads were made during this time.

Question 17

The classification of groups of similar customers is called ________.

Accepted Answer

The answer of The classification of groups of similar customers...

Question 18

Web site content is especially important to increase stickiness because:

Accepted Answer

Customers are expensive to acquire, and it's important to keep them coming back to the website by providing valuable, engaging, and informative content. Having high-quality content that satisfies customer needs and interests can lead to increased time spent on the site, repeat visits, and ultimately, increased revenue. Without good content, customers may quickly leave and turn to competitors who provide better content. While the other choices may also be true to some extent, they do not directly relate to the importance of web site content for increasing stickiness.

Question 19

Two key factors limiting the use of personalization to more precisely target marketing efforts to individual customers are:

Accepted Answer

Privacy and trust issues are significant barriers to personalization as customers may be reluctant to share personal data, which is essential for personalized marketing.

Question 20

Word-of-mouth marketing by which customers promote a product or service by telling others via social networks or other means is referred to as:

Accepted Answer

The description given is of viral marketing, which relies on customers sharing information about a product or service with others to create a buzz and gain visibility. Affiliate marketing involves paying individuals a commission for driving sales or leads, target marketing involves identifying a specific demographic to market to, and search engine marketing involves optimizing for search engines to drive traffic to a website.

Quiz 4: Consumer Behavior,internet Marketing,and Advertising