Question 1

GeoCities is one example of a virtual community with many subcommunities.

Accepted Answer

GeoCities was a popular website in the 1990s and early 2000s that allowed users to create their own websites and also join subcommunities based on common interests or themes.

Question 2

One-way marketing and advertising and command-and-control management are typical examples of pull-based systems,and nowhere as efficient as push systems.

Accepted Answer

The statement is false. Pull-based systems are generally considered more efficient and effective, as they rely on attracting and engaging customers through targeted marketing and offering valuable content or products. Push-based systems, on the other hand, involve pushing messages or products onto customers without their permission, which can often backfire and result in low engagement and conversions. Command-and-control management is also becoming outdated, as more companies are adopting collaborative and decentralized management styles.

Question 3

A logical step as a community site grows in members and influence may be to turn it into a commercial or revenue-generating site.

Accepted Answer

As more members join and the site becomes more influential, there may be opportunities to monetize the platform through advertising, sponsorships, or other revenue streams. Many community sites have successfully made the transition to commercial or revenue-generating models while still maintaining a strong sense of community and engagement among their members.

Question 4

A characteristic of social media is centralization,instead of distribution.

Accepted Answer

Social media is characterized by distribution, allowing users to create and share content widely across decentralized networks.

Question 5

Wikipedia is the largest free online collaborative encyclopedia whose greatest strength and biggest weakness is that users create the content.

Accepted Answer

This statement is true. Wikipedia allows anyone to edit and contribute to its content, which can be both a strength and a weakness. The strength lies in having a huge pool of contributors who can provide diverse perspectives and knowledge. The weakness comes from the possibility of inaccurate or biased information being added, which is why Wikipedia has a system of editors and moderators to ensure the reliability of the content.

Question 6

A search engine is basically a document or file retrieval system designed to help find information stored on a computer system,such as on the Web.

Accepted Answer

A search engine is specifically designed to help locate and retrieve information, such as web pages, documents, or files, stored on a computer system. It crawls through different websites, indexes the content it finds, and provides search results based on the search query entered by the user.

Question 7

Business networking functions best when individuals offer to help others form commercial or business relationship or to find prospects.

Accepted Answer

The answer of Business networking functions best when individuals offer...

Question 8

Facebook is the second-largest social network service in the world,with more than 120 million active users worldwide as of January 2009.

Accepted Answer

As of January 2009, Facebook was indeed the second-largest social network service with over 120 million active users, following MySpace at the time.

Question 9

Caterpillar created a knowledge network system for its employees,and it even markets the software to other companies.

Accepted Answer

Caterpillar created a knowledge network system for its employees and has marketed the software to other companies as well.

Question 10

Although advertising and sales are the major EC activities in public social networks,there are emerging possibilities for commercial activities in business-oriented networks such as LinkedIn and in enterprise social networks.

Accepted Answer

This statement is true as there are indeed possibilities for commercial activities in business-oriented networks like LinkedIn and enterprise social networks, apart from advertising and sales.

Question 11

Disruption did not occur in the real estate brokerage industry.

Accepted Answer

The real estate brokerage industry has experienced disruption, particularly with the rise of online platforms and discount brokerages. These new entrants have challenged traditional brokerages by offering alternative business models and lower fees, resulting in increased competition and changes in the industry landscape.

Question 12

Companies that introduce a significant change in their industries,thus,causing radical changes in business operations are referred to as disruptors.

Accepted Answer

This statement is true. Disruptors are companies that introduce game-changing technologies or business models that completely change the way an industry operates, often displacing traditional industry leaders. Examples of disruptors include companies like Uber, Airbnb, and Amazon.

Question 13

One of the major phenomena of Web 2.0 is the emergence and rise of e-auctions.

Accepted Answer

The answer of One of the major phenomena of Web...

Question 14

Several companies use enterprise social networking,and virtual worlds in particular,for training purposes.For example,Cisco is trying to use its virtual campus in Second Life for product training and executive briefings.

Accepted Answer

The statement is true. Many companies are leveraging enterprise social networking, including virtual worlds like Second Life, for training purposes, including product training and executive briefings as mentioned for Cisco.

Question 15

The key feature of mass social media is that people rather than organizations control them and third-person voice is discouraged.

Accepted Answer

Mass social media allows individuals to control and curate their own content, and encourages personal communication in first-person voice rather than the more formal third-person voice typically used by organizations.

Question 16

A characteristic of Web 2.0 is the frequent software updates that are needed to control the content and data.

Accepted Answer

Web 2.0 is characterized by user-generated content, social networking, and collaboration, not by frequent software updates to control content and data.

Question 17

Mobile advertising is a rapidly developing area of advertisement on cell phones and other mobile devices.

Accepted Answer

Mobile advertising is a rapidly developing area of advertisement on cell phones and other mobile devices.

Question 18

MySpace's music download service that allows the site's independent musicians to sell their work directly from their profile pages has not been successful because it's illegal.

Accepted Answer

The statement given is incorrect. The reason for MySpace's music download service not being successful could be due to various reasons, but it is not because it is illegal.

Question 19

Social network analysis software provides both a visual and a mathematical analysis of relationships where the nodes in the network are the people or groups,and the links show relationships between the nodes.

Accepted Answer

Social network analysis software indeed provides both a visual and mathematical analysis of relationships where the nodes in the network represent people or groups, and the links depict the relationships between the nodes.

Question 20

In addition to providing leadership,entrepreneurial networks may become online communities involved in endorsing reforms,legislation,or other municipal drives to advance their organization's goals.

Accepted Answer

This statement suggests that entrepreneurial networks can take on civic engagement roles beyond their organization's goals, which is true. These networks can leverage their collective power to advocate for change in policy, legislation, and other municipal drives that align with their values and interests.

Quiz 9: The Web 2.0 Environment and Social Networks

GeoCities is one example of a virtual community with many subcommunities.

One-way marketing and advertising and command-and-control management are typical examples of pull-based systems,and nowhere as efficient as push systems.

A logical step as a community site grows in members and influence may be to turn it into a commercial or revenue-generating site.

A characteristic of social media is centralization,instead of distribution.

Wikipedia is the largest free online collaborative encyclopedia whose greatest strength and biggest weakness is that users create the content.

A search engine is basically a document or file retrieval system designed to help find information stored on a computer system,such as on the Web.

Business networking functions best when individuals offer to help others form commercial or business relationship or to find prospects.

Facebook is the second-largest social network service in the world,with more than 120 million active users worldwide as of January 2009.

Caterpillar created a knowledge network system for its employees,and it even markets the software to other companies.

Although advertising and sales are the major EC activities in public social networks,there are emerging possibilities for commercial activities in business-oriented networks such as LinkedIn and in enterprise social networks.

Disruption did not occur in the real estate brokerage industry.

Companies that introduce a significant change in their industries,thus,causing radical changes in business operations are referred to as disruptors.

One of the major phenomena of Web 2.0 is the emergence and rise of e-auctions.

Several companies use enterprise social networking,and virtual worlds in particular,for training purposes.For example,Cisco is trying to use its virtual campus in Second Life for product training and executive briefings.

The key feature of mass social media is that people rather than organizations control them and third-person voice is discouraged.

A characteristic of Web 2.0 is the frequent software updates that are needed to control the content and data.

Mobile advertising is a rapidly developing area of advertisement on cell phones and other mobile devices.

MySpace's music download service that allows the site's independent musicians to sell their work directly from their profile pages has not been successful because it's illegal.

Social network analysis software provides both a visual and a mathematical analysis of relationships where the nodes in the network are the people or groups,and the links show relationships between the nodes.

In addition to providing leadership,entrepreneurial networks may become online communities involved in endorsing reforms,legislation,or other municipal drives to advance their organization's goals.