Question 1

________ refers to online marketing facilitated by the Internet,and by which marketers and advertisers can interact directly with customers and consumers can interact with advertisers or vendors.

Accepted Answer

The answer of ________ refers to online marketing facilitated by...

Question 2

Several market research firms create panels of qualified Web shoppers to participate in online ________.

Accepted Answer

The answer of Several market research firms create panels of...

Question 3

________ is the process of converting media products and advertisement material developed in one environment (e.g. ,a country)to a form culturally and linguistically acceptable in countries outside the original target market.

Accepted Answer

The answer of ________ is the process of converting media...

Question 4

A(n)________ records user activities at a company's Web site.

Accepted Answer

The answer of A(n)________ records user activities at a company's...

Question 5

________ is software that gathers user information through an Internet connection without the user''s knowledge.

Accepted Answer

The answer of ________ is software that gathers user information...

Question 6

________ is the characteristic that influences the average length of time a visitor stays in a site.

Accepted Answer

The answer of ________ is the characteristic that influences the...

Question 7

As customers move from a Web site to other Web sites,they establish their ________,which is a pattern of their movements on the Internet.

Accepted Answer

The answer of As customers move from a Web site...

Question 8

________ is the method of increasing a Web site's ranking on search engines based on knowing the ranking algorithm.

Accepted Answer

The answer of ________ is the method of increasing a...

Question 9

A(n)________ is a data file that is placed on a user's hard drive by a remote Web server,frequently without disclosure or the user's consent,that collects information about the user's activities at a site.

Accepted Answer

The answer of A(n)________ is a data file that is...

Question 10

________ refers to the use of data mining techniques for discovering and extracting information from Web documents.

Accepted Answer

The answer of ________ refers to the use of data...

Question 11

________ are firms that offer specialized services such as brokering banner ads for sale and helping target ads to consumers who are likely to be interested in categories of advertisements based on consumer profiles.

Accepted Answer

The answer of ________ are firms that offer specialized services...

Question 12

Intelligent agents that support ________ help people deciding what product to buy.

Accepted Answer

The answer of Intelligent agents that support ________ help people...

Question 13

Trust and ________ are the two most important factors in determining customer e-loyalty.

Accepted Answer

The answer of Trust and ________ are the two most...

Question 14

________ is the use of information collected on an individual's Internet browsing behavior to select which advertisements to display to that individual.

Accepted Answer

The answer of ________ is the use of information collected...

Question 15

________ is data that occurs inside the Web environment and provides a trail of the user's activities in the Web site.

Accepted Answer

The answer of ________ is data that occurs inside the...

Question 16

________ is the fee an advertiser pays for each 1,000 times a page with a banner ad is shown.

Accepted Answer

The answer of ________ is the fee an advertiser pays...

Question 17

________ refers to a deep commitment to rebuy or repatronize a preferred product/service consistently in the future,thereby causing repetitive same-brand or same brand-set purchasing.

Accepted Answer

The answer of ________ refers to a deep commitment to...

Question 18

________ are the number of times users call up a page that has a banner on it during a specific period;known as impressions or page views.

Accepted Answer

The answer of ________ are the number of times users...

Question 19

________ is the psychological status of willingness to depend on another person or organization.

Accepted Answer

The answer of ________ is the psychological status of willingness...

Question 20

________ are tiny graphics files embedded in e-mail messages and in Web sites that transmit information about users and their movements to a Web server.

Accepted Answer

The answer of ________ are tiny graphics files embedded in...

Quiz 4: Consumer Behavior,internet Marketing,and Advertising