Promotion can create a differential advantage,although more likely it will be the means by which you convey this advantage to the customers.

Question

Quizplus · Accepted Answer

Promotion is a way to communicate the differential advantage to the customers, such as through advertising, sales promotion, public relations, and personal selling. However, promotion itself does not create the differential advantage. It is the result of a company's unique attributes or resources that make it stand out from competitors in the eyes of customers.

Promotion Can Create a Differential Advantage,although More Likely It Will