When a firm chooses one particular segment on which to focus all its efforts,the firm is using a concentration strategy.

Question

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A concentration strategy involves focusing all efforts on one particular segment or group of consumers in order to meet their specific needs and preferences. This can allow the firm to establish a strong presence and reputation within the chosen market, while minimizing competition from other firms that may be targeting broader audiences.

When a Firm Chooses One Particular Segment on Which to Focus