Super Sports
Fred Fike has served as a guide for adventure sports such as kayaking and rock climbing, and is an active climber and a professional bicycle racer. He has decided to venture into the business of high-end bicycles under the banner Super Sports, Inc. Fred needs to explore the idea of location, marketing, and financing. He has a pretty good idea of location, so he concentrates on marketing issues.

-If Fred decides to conduct a survey to collect data,compare groups,and statistically analyze data,which of these questions should he avoid?

Question

Super Sports
Fred Fike has served as a guide for adventure sports such as kayaking and rock climbing, and is an active climber and a professional bicycle racer. He has decided to venture into the business of high-end bicycles under the banner Super Sports, Inc. Fred needs to explore the idea of location, marketing, and financing. He has a pretty good idea of location, so he concentrates on marketing issues.

-If Fred decides to conduct a survey to collect data,compare groups,and statistically analyze data,which of these questions should he avoid?

Quizplus · Accepted Answer

Open-ended questions may lead to varying and subjective responses that can be difficult to compare and analyze statistically. Therefore, Fred should avoid using open-ended questions if he wants to perform a statistically significant analysis. Instead, he should opt for scalar, dichotomous, or categorical questions that have a more straightforward and standardized response format.

Super Sports Fred Fike Has Served as a Guide for Adventure Sports