Companies that provide alternates that are dissimilar to your product/service that consumers might choose to meet a similar need are called

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Indirect competition refers to companies that offer options that may not be identical to your product or service but can still meet the same needs as your customers. These options may include substitutes or complements that can fulfill similar functions. Direct competition refers to companies that offer similar products or services as yours, while simulators and promotional marketers are not commonly used terms in this context.

Companies That Provide Alternates That Are Dissimilar to Your Product/service