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Super Sports Fred Fike Has Served as a Guide for Adventure Sports

Question 87

Multiple Choice

Super Sports
Fred Fike has served as a guide for adventure sports such as kayaking and rock climbing, and is an active climber and a professional bicycle racer. He has decided to venture into the business of high-end bicycles under the banner Super Sports, Inc. Fred needs to explore the idea of location, marketing, and financing. He has a pretty good idea of location, so he concentrates on marketing issues.

-In developing his marketing plan,Fred should know that _____ should be his first step.


A) conducting a situation analysis
B) identifying the target market
C) addressing the 4 Ps
D) detailing the marketing strategy and objectives

Correct Answer:

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