Super Sports
Fred Fike has served as a guide for adventure sports such as kayaking and rock climbing, and is an active climber and a professional bicycle racer. He has decided to venture into the business of high-end bicycles under the banner Super Sports, Inc. Fred needs to explore the idea of location, marketing, and financing. He has a pretty good idea of location, so he concentrates on marketing issues.
-The numbers and data offered to Fred by the Chambers of Commerce and Department of Economic Development are called
A) open-ended research.
B) primary data.
C) close-minded figures.
D) secondary data.
Correct Answer:
Verified
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