Super Sports
Fred Fike has served as a guide for adventure sports such as kayaking and rock climbing, and is an active climber and a professional bicycle racer. He has decided to venture into the business of high-end bicycles under the banner Super Sports, Inc. Fred needs to explore the idea of location, marketing, and financing. He has a pretty good idea of location, so he concentrates on marketing issues.

-Fred has received various different numbers from the local Chamber of Commerce and Economic Development office on how big the potential market is.Which of these can verify the size of the potential market for Fred?

Question

Super Sports
Fred Fike has served as a guide for adventure sports such as kayaking and rock climbing, and is an active climber and a professional bicycle racer. He has decided to venture into the business of high-end bicycles under the banner Super Sports, Inc. Fred needs to explore the idea of location, marketing, and financing. He has a pretty good idea of location, so he concentrates on marketing issues.

-Fred has received various different numbers from the local Chamber of Commerce and Economic Development office on how big the potential market is.Which of these can verify the size of the potential market for Fred?

Quizplus · Accepted Answer

Marketing research is the best choice for verifying the size of the potential market as it involves collecting and analyzing data related to customer preferences, behaviors, and demographics. This information can be used to estimate the demand for a product or service, thus providing a more accurate picture of the size of the potential market. Profit forecasting, market segmentation, and location analysis are also important tools in assessing market opportunities but may not directly provide data on potential market size.

Super Sports Fred Fike Has Served as a Guide for Adventure Sports