A(n)_____ marketing strategy assumes that all consumers have virtually identical needs and can be reached by the same marketing mix.

Question

Quizplus · Accepted Answer

An undifferentiated marketing strategy assumes that all consumers have virtually identical needs and can be reached by the same marketing mix, regardless of demographic or behavioral differences among them. This approach is sometimes called mass marketing, and it involves developing a single product, promotion, and distribution strategy to target an entire market segment. It is most appropriate when the market is relatively homogenous, or when the company has limited resources and cannot afford to develop multiple marketing mixes for different groups of customers.

A(n)_____ Marketing Strategy Assumes That All Consumers Have Virtually Identical