Drugs sold under the Myko Pharmaceuticals brand comes in two different quality standards.The high quality and high-priced drugs are exported to countries that have high per capita income,whereas the low-priced drugs are sold in countries that have low per capita income.This is an example of _____ segmentation.

Question

Quizplus · Accepted Answer

This is an example of demographic segmentation because it involves dividing the market based on economic factors, specifically the per capita income of different countries.

Drugs Sold Under the Myko Pharmaceuticals Brand Comes in Two