In a marketing plan,a business should typically consider its _____ as the key component of its situational analysis.

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Competitors are the key component of a situational analysis in a marketing plan. This analysis helps businesses to identify their competitors, their strengths and weaknesses, market share, and other important factors that can affect their marketing strategy. By understanding their competitors, businesses can develop effective marketing strategies to differentiate themselves and gain a competitive advantage in the market.

In a Marketing Plan,a Business Should Typically Consider Its _____