Danielle,a graduate in fashion technology,always found it tough to find clothes for her as she belonged to the category of plus-size.Hence,she launched her clothing brand Taurus Trends that catered to the needs of plus-size and extremely tall women.In future,if other clothing brands begin to cater to the same target market as does Taurus Trends,they will be considered as the firm's _____.

Question

Quizplus · Accepted Answer

Other clothing brands that cater to the same target market as Taurus Trends will be considered as the firm's direct competition as they are serving the same customer base and competing for the same market share. Strategic partners, equity partners, and indirect competition do not accurately describe this relationship.

Danielle,a Graduate in Fashion Technology,always Found It Tough to Find