If the distribution of CLV for your two products (Q8) is multimodal, what does this mean?
A) It doesn't have a normal distribution.
B) The data have been entered incorrectly.
C) It will be a normal distribution.
D) It will have to be checked with a Levene's test.

Question

Quizplus · Accepted Answer

A multimodal distribution means that there are multiple peaks or modes in the data, indicating that there are different groups or segments within the data that exhibit different CLV values. This does not necessarily mean that the distribution is normal.

If the Distribution of CLV for Your Two Products (Q8)