Question 1

In addition to the layout of the store,behavioral experts recommend that retailers consider the impacts of ________ ,________ and ________ on customer behavior.
A)lighting; sound; scent
B)lighting; noise; orientation
C)lighting; sound; noise
D)signage; sound; scent

Accepted Answer

The three factors mentioned in option A (lighting, sound, and scent) have been proven to have significant impacts on customer behavior in retail stores. Lighting can affect mood and perception of products, sound can affect perception of wait times and overall shopping experience, and scent can affect emotions and desire to purchase. Options B, C, and D either include factors that are redundant or have a lesser impact on customer behavior in retail stores.

Question 2

An effective retail layout should:
A)pull customers into the store.
B)make it easy for customers to locate the merchandise they are looking for.
C)take customers past displays of items they might buy on impulse.
D)All of the above

Accepted Answer

An effective retail layout should do all of the above - pull customers into the store, make it easy for customers to locate the merchandise they are looking for, and take customers past displays of items they might buy on impulse. By doing this, the layout can encourage customers to spend more time and money in the store.

Question 3

The Justice Department estimates that more than 20 percent of the cases customers have filed under the Americans with Disabilities Act involved changes the business owners could have made at a cost of:
A)$0.
B)$250.
C)$1,000.
D)$8,000.

Accepted Answer

The Justice Department estimates that more than 20 percent of the cases customers have filed under the Americans with Disabilities Act involved changes the business owners could have made at a cost of $0, meaning that the changes required were relatively simple and inexpensive.

Question 4

A bakery is an example of a business that may benefit from intentional use of ________ within the space.
A)color
B)music
C)smell
D)lighting

Accepted Answer

The answer of A bakery is an example of a...

Question 5

The science of adapting work and working conditions to complement employees' strengths and to suit customers' needs is called:
A)physiology.
B)ergonomics.
C)formology.
D)kinesiology.

Accepted Answer

The science of adapting work and working conditions to complement employees' strengths and to suit customers' needs is called ergonomics. Ergonomics is concerned with designing tasks, workspaces, and equipment to fit the individuals who use them. It involves considering factors that affect the physical and mental well-being of an individual in a workplace environment. Physiology (A) is the branch of biology that deals with the normal functions of living organisms and their parts. Formology (C) and kinesiology (D) are not recognized fields of science.

Question 6

Which of the following statements concerning store layout is true?
A)The farther an area is from the store's entrance,the greater its value.
B)Most shoppers turn left upon entering a store and move around it in a clockwise fashion.
C)Only about one-fourth of a store's customers will go more than halfway into a store.
D)The second quarter of the store is worth one-half of the front quarter.

Accepted Answer

The answer of Which of the following statements concerning store...

Question 7

One extensive study concluded that changes in office design have a direct impact on workers':
A)performance.
B)job satisfaction.
C)ease of communication.
D)All of the above

Accepted Answer

The statement mentions that changes in office design have a direct impact on workers' performance, job satisfaction, and ease of communication. Therefore, all of the above options must be selected as the best choice.

Question 8

Products with the highest markup should be placed:
A)so as to pull customers into the store.
B)in prime selling space.
C)near the front of the store.
D)anywhere since they draw their own customers.

Accepted Answer

Products with the highest markup should be placed in prime selling space because this is where customers are most likely to notice them and make impulse purchases. Placing them near the front of the store is also a good option, but it depends on the layout of the store and which areas receive the most foot traffic. While these high markup products may draw in some customers on their own, placing them in prominent locations can increase their visibility and appeal.

Question 9

To be effective,a business sign should:
A)be large enough for passersby to read from a distance.
B)contain a message that is short,simple,and clear.
C)be properly illuminated so that it is legible both day and night.
D)All of the above

Accepted Answer

All of the above options are important for a business sign to be effective. A sign that is large enough to read from a distance will catch the attention of potential customers passing by. A message that is short, simple, and clear will be easier to understand and remember by people who quickly glance at the sign. Proper illumination is necessary to ensure that the sign is legible during both the day and night.

Question 10

The Americans with Disabilities Act:
A)protects disabled employees,job candidates,and customers.
B)does not apply to small businesses with fewer than 15 employees.
C)requires companies to hire any disabled worker who applies for a job and then find a way to fit the job requirements to that worker's abilities.
D)All of the above

Accepted Answer

The Americans with Disabilities Act protects disabled employees, job candidates, and customers by prohibiting discrimination against individuals with disabilities in employment, public accommodations, and other areas. Choice B is incorrect as the ADA applies to all employers with 15 or more employees. Choice C is incorrect as the ADA requires employers to provide reasonable accommodations to enable qualified individuals with disabilities to perform essential job functions, but does not require employers to hire unqualified individuals simply because they have a disability.

Question 11

Entrances should invite entry.The way to accomplish this is to:
A)have wide entryways and attractive displays set back from the doorway that can lure customers into the store.
B)offer discounts.
C)have displays as close to the entry of the store as possible.
D)have a big sign to attract customers.

Accepted Answer

Wide entryways and attractive displays set back from the doorway can lure customers into the store and invite entry. Offering discounts or having a big sign may grab attention, but it doesn't necessarily encourage customers to enter the store. Having displays close to the entry may create a cluttered and overwhelming entrance, rather than an inviting one.

Question 12

Which of the following sections of a retail store would be most valuable?
A)Third floor
B)Intersection of two secondary aisles
C)The front right corner of the store
D)The front left corner of the store

Accepted Answer

The front right corner of the store is typically the prime location for high-value merchandise and displays, as it is one of the first areas customers see upon entering the store. This section also benefits from higher foot traffic and visibility.

Question 13

The most valuable space in a store is the:
A)nonselling space.
B)main entry-level space.
C)space at the back of the store.
D)left-side,entry-level space.

Accepted Answer

The main entry-level space is the most valuable because it is the first thing customers see when entering the store. It sets the tone for the entire shopping experience and can influence a customer's decision to stay and browse or leave quickly. This space is often used for displays or promotions to grab the customer's attention and draw them further into the store.

Question 14

The Americans with Disabilities Act of 1990 requires:
A)buildings be remodeled to accommodate any disabled customer or employee.
B)businesses must accommodate all disabled customers or job candidates,regardless of the cost to the business.
C)that businesses have all facilities available to physically challenged customers and employees.
D)All of the above

Accepted Answer

The answer of The Americans with Disabilities Act of 1990...

Question 15

Which of the following is not a characteristic of an effective business sign?
A)Includes a message that is short,simple,and clear.
B)Is illuminated so that it is readable both day and night.
C)Uses complementary color schemes and ornate typefaces.
D)Is well maintained.

Accepted Answer

Effective business signs should use legible fonts and colors that are easy to read and understand. Ornate typefaces and complementary color schemes may actually hinder readability and comprehension.

Question 16

When designing the layout of a store,office,or plant,a business owner's primary focus is usually on ________; however,it should be on ________.
A)minimizing costs; maximizing security
B)enhancing workers' productivity; minimizing costs
C)increasing sales; customer accessibility
D)minimizing costs; minimizing injuries and enhancing employees' productivity

Accepted Answer

While minimizing costs is important, the safety and productivity of employees should be the top priority. Injuries can lead to absenteeism and decreased morale, which can ultimately affect the bottom line. Enhancing productivity also leads to increased efficiency and profitability in the long run.

Question 17

The most progressive companies seeking environmentally-friendly designs are using:
A)all new materials,installing high efficiency lighting,and striving to meet LEED standards.
B)recycled materials,installing high efficiency lighting,and meeting building code standards.
C)recycled materials,installing high efficiency lighting,and striving to meet LEED standards.
D)recycled materials,installing high cost lighting,and striving to meet LEED standards.

Accepted Answer

Companies seeking environmentally-friendly designs are using recycled materials as a sustainable alternative to new materials. They are also installing high efficiency lighting to reduce energy consumption and costs. Striving to meet LEED (Leadership in Energy and Environmental Design) standards is a comprehensive approach to sustainable building practices, including energy efficiency, water conservation, and indoor environmental quality. Therefore, the most progressive companies are using recycled materials, installing high efficiency lighting, and striving to meet LEED standards.

Question 18

When the typical shopper enters a store,(s)he turns ________ and moves in a ________ fashion which increases the value of this section of the space.
A)left; clockwise
B)right; clockwise
C)left; counterclockwise
D)right; counterclockwise

Accepted Answer

The answer of When the typical shopper enters a store,(s)he...

Question 19

Under the Americans with Disabilities Act,a newly constructed:
A)building must have elevators if they are three stories or higher.
B)retail store must have checkout aisles wide enough to accommodate wheelchairs (36 inches).
C)restaurant must make five percent of its tables accessible to wheelchair-bound patrons.
D)All of the above

Accepted Answer

All of the options listed are correct under the Americans with Disabilities Act.

A) Newly constructed buildings must have elevators if they are three stories or higher, as this is required for accessibility.

B) Retail stores must have checkout aisles wide enough to accommodate wheelchairs, which is typically 36 inches.

C) Restaurants must make a certain percentage of their tables accessible to wheelchair-bound patrons, which is typically around 5%.

Therefore, the best choice is D, as all of these requirements fall under the Americans with Disabilities Act.

Question 20

Which of the following is an example of ergonomics?
A)Evaluating the climate-control needs of the work environment
B)Assessing the lighting needs and the acoustics of a business office
C)Considering the proper height of desks,chairs,etc.,when designing a work station
D)All of the above

Accepted Answer

Ergonomics is the science of designing products, machines, systems, and work environments to improve safety, efficiency, and comfort. Evaluating the climate-control needs, assessing lighting and acoustics, and considering the proper height of desks and chairs are all examples of ergonomics. Therefore, option D is correct.

Quiz 14: Choosing the Right Location and Layout

In addition to the layout of the store,behavioral experts recommend that retailers consider the impacts of , and on customer behavior.

An effective retail layout should:

The Justice Department estimates that more than 20 percent of the cases customers have filed under the Americans with Disabilities Act involved changes the business owners could have made at a cost of:

A bakery is an example of a business that may benefit from intentional use of ________ within the space.

The science of adapting work and working conditions to complement employees' strengths and to suit customers' needs is called:

Which of the following statements concerning store layout is true?

One extensive study concluded that changes in office design have a direct impact on workers':

Products with the highest markup should be placed:

To be effective,a business sign should:

The Americans with Disabilities Act:

Entrances should invite entry.The way to accomplish this is to:

Which of the following sections of a retail store would be most valuable?

The most valuable space in a store is the:

The Americans with Disabilities Act of 1990 requires:

Which of the following is not a characteristic of an effective business sign?

When designing the layout of a store,office,or plant,a business owner's primary focus is usually on ; however,it should be on .

The most progressive companies seeking environmentally-friendly designs are using:

When the typical shopper enters a store,(s) he turns and moves in a fashion which increases the value of this section of the space.

Under the Americans with Disabilities Act,a newly constructed:

Which of the following is an example of ergonomics?