The most appealing approaches to differentiation are those that
A)are the most costly to incorporate.
B)match the differentiating features offered by rivals in the industry.
C)can be made even more attractive to buyers via clever advertising.
D)appeal to the most affluent consumers.
E)are hard or expensive for rivals to duplicate and have considerable buyer appeal.

Question

Quizplus · Accepted Answer

The most appealing approaches to differentiation are those that are hard or expensive for rivals to duplicate and have considerable buyer appeal. This provides a sustainable competitive advantage and attracts more customers. The other options listed such as being costly to incorporate or appealing only to affluent consumers do not necessarily lead to sustained profitability or market dominance. Matching features offered by rivals can create a level playing field, but does not necessarily provide a unique advantage. Clever advertising may attract customers in the short term, but it does not establish a long-lasting competitive advantage.

The Most Appealing Approaches to Differentiation Are Those That