Broad differentiation strategies generally work best in market circumstances where
A)buyer needs and preferences are too diverse to be fully satisfied by a standardized product.
B)most buyers have similar needs and use the product in similar ways.
C)the products of rivals are weakly differentiated and most competitors are resorting to clever advertising to try to set their product offerings apart.
D)buyers are price sensitive and buying switching costs are quite low.
E)the five competitive forces are strong.

Question

Quizplus · Accepted Answer

Broad differentiation strategies aim to create a product or service that is unique in some way, providing a competitive advantage in a crowded marketplace. This is particularly effective when buyer needs and preferences are too diverse to be fully satisfied by a standardized product. By offering a differentiated product, companies can appeal to a wider range of customers and potentially capture a greater market share.

Broad Differentiation Strategies Generally Work Best in Market Circumstances Where