Question 1

Regarding timing, a marketing plan:

Accepted Answer

A marketing plan simply spells out time period and the time-related details implemented over a reasonable length of time, depending on the situation.

Question 2

A marketing plan that included sections on transportation requirements, inventory product-handling requirements, and facility requirements would include those sections under the area of ___________.

Accepted Answer

"transportation requirements, inventory product-handling requirements, and facilities requirements" would come under the Place section of a marketing plan.

Question 3

Which of the following area does not relate to "Place" in the Four Ps?

Accepted Answer

a place marketing mix includes objectives, market exposure, kinds and locations of stores, how to handle transporting and storing, recruiting intermediaries, and managing channels. It does not include "Branding."

Question 4

As a product moves through its product life cycle stages:

Accepted Answer

As a product moves through its product life cycle stages persuasive promotion becomes more important.

Question 5

As a product moves from the early to the later stages of the product life cycle:

Accepted Answer

As a product moves through its product life cycle stages: distribution moves toward being more intensive; firms either cut prices or just meet competition; promotion becomes frantically competitive; and products tend to become more similar. Refer to Exhibit 9-3 in Chapter 9.

Question 6

A marketing plan should be developed for a:

Accepted Answer

A marketing plan simply spells out time period and the time-related details implemented over a reasonable length of time, depending on the situation.

Question 7

When developing a marketing plan for a new product that is about to enter the market introduction stage of its product life cycle, a marketing manager should:

Accepted Answer

When the market situation changes, the original reasons may no longer apply, therefore, a marketing plan needs to be routinely checked and updated.

Question 8

In the development of a marketing plan, blending the marketing mix would not generally involve

Accepted Answer

The four Ps (product, place, promotion, and price) must be creatively blended so the firm develops the best mix for its target market. Once the manager has selected the target market, decided on the (integrated) marketing mix to meet the target market's needs, and developed estimates of the costs and revenues for that strategy, it's time to put it all together in the marketing plan. "Predicting future behavior" is not part of the process.

Question 9

Pioneer has developed a really new consumer electronics item--a heterogeneous shopping product with unique patented features. It probably should use a marketing mix of:

Accepted Answer

Pioneer's marketing manager should use a marketing mix of selective distribution, skimming pricing, pioneering advertising, and a "push" policy.

Question 10

Marie Callender has developed a new brand of frozen dinners to compete with the well-established brands. It probably should use a marketing mix of:

Accepted Answer

Marie Callender should use a marketing mix of intensive distribution, introductory price dealing, selective demand advertising, and a combined "push" and "pull" policy. Refere to Chapters 9 and 13.

Question 11

Which of the following might be sections in a marketing plan?

Accepted Answer

Situation Analysis, Customer Analysis, Competitor Analysis, and Marketing Strategy are just some of the different sections in a marketing plan. Refer to Exhibit 18-4.

Question 12

A product strategy decision includes all of the following except:

Accepted Answer

a product strategy decision includes physical good, features, benefits, quality level, installation, instructions, warranty, packaging, and branding. It does not include "Exposure."

Question 13

Which section of a formal marketing plan for a new product is most directly related to deciding how you want the target market to think about your product compared to competitive products?

Accepted Answer

deciding "how will marketing mix be differentiated from the competition?" would come under the Differentiation and Positioning section of a marketing plan.

Question 14

As a product moves through its product life cycle stages:

Accepted Answer

As a product moves through its product life cycle stages the promotion emphasis is on building selective demand.

Question 15

Which section of a formal marketing plan for a new product is most directly related to deciding which segmenting dimensions are most important in choosing a target market?

Accepted Answer

deciding the "possible segmenting dimensions (customer needs, other characteristics)" would come under the Customer Analysis section of a marketing plan.

Question 16

Which of the following statements about putting together an innovative marketing plan is True?

Accepted Answer

The marketing plan: blends the four Ps of the marketing mix; forecasts the size of the target market and potential sales; includes implementation plans; and spells out some time period.

Question 17

A marketing plan will:

Accepted Answer

A marketing plan includes: the time-related details; lays out the details of the target market and the marketing mix strategy decisions; and changes with the marketing strategy as the product moves through its life cycle.

Question 18

A marketing plan:

Accepted Answer

A marketing plan simply spells out time period and the time-related details to implement a strategy.

Question 19

Which section of a formal marketing plan for a new product is most directly related to deciding the markup chain in the channel of distribution for a new product?

Accepted Answer

deciding "markup chain in channel" would come under the Price section of a marketing plan.

Question 20

Flexibility, geographic terms, and allowances are all related to

Accepted Answer

a price marketing mix includes objectives, flexibility, level over product life cycle, geographic terms, discounts, and allowances.

Quiz 18: Ethical Marketing in a Consumer-Oriented World: Appraisal and Challenges

Regarding timing, a marketing plan:

A marketing plan that included sections on transportation requirements, inventory product-handling requirements, and facility requirements would include those sections under the area of ___________.

Which of the following area does not relate to "Place" in the Four Ps?

As a product moves through its product life cycle stages:

As a product moves from the early to the later stages of the product life cycle:

A marketing plan should be developed for a:

When developing a marketing plan for a new product that is about to enter the market introduction stage of its product life cycle, a marketing manager should:

In the development of a marketing plan, blending the marketing mix would not generally involve

Pioneer has developed a really new consumer electronics item--a heterogeneous shopping product with unique patented features. It probably should use a marketing mix of:

Marie Callender has developed a new brand of frozen dinners to compete with the well-established brands. It probably should use a marketing mix of:

Which of the following might be sections in a marketing plan?

A product strategy decision includes all of the following except:

Which section of a formal marketing plan for a new product is most directly related to deciding how you want the target market to think about your product compared to competitive products?

As a product moves through its product life cycle stages:

Which section of a formal marketing plan for a new product is most directly related to deciding which segmenting dimensions are most important in choosing a target market?

Which of the following statements about putting together an innovative marketing plan is True?

A marketing plan will:

A marketing plan:

Which section of a formal marketing plan for a new product is most directly related to deciding the markup chain in the channel of distribution for a new product?

Flexibility, geographic terms, and allowances are all related to